“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.”
That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel.
Maggiore was one of four prominent digital executives discussing the pitfalls and promises of the direct and more intimate relationships that social networks have facilitated between popular personalities and their audiences.
The executives were part of the “Promoting and Protecting Personal Brands in an Always-On World” Entertainment panel, held at the Chief Digital Officer Summit, February 2013, at Thomson Reuters world headquarters at 3 Times Square in New York City.
Panelists include (left to right):
- Harriet Seitler: Chief Marketing Officer and Executive Vice President for Harpo Studies and OWN (Oprah Winfrey Network)
- Katerina Markov: Head of Global Innovation, Atom Factory—an artist management company representing Lady Gaga, John Legend, and other prominent performers
- Laxmi Wordham: CDO at the Michael J. Fox Foundation for Parkinson’s Research
- Rosemary Maggiore: President, Rachael Ray Digital
- David Mathison: (Moderator) Curator, Chief Digital Officer Summit
You can watch the entire panel by clicking on the video below......
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If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the fast-approaching NYC Chief Digital Officer Summit, presented by Capgemini on April 29 2015.
Take advantage of our Super Early Bird Discount for New York City in April 2015, Amsterdam in July 2015, Toronto in September 2015, London in October 2015, and Sydney in February 2016. Reserve your place now:
NYC 2015 Speakers:
Dr. Didier Bonnet
Jo Ann Saitta
The CDO Summit is the “must-attend” digital event of the year. The 2013 and 2014 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review
Chief Marketing Officer
Chief Digital Officer
Chief Digital Officer
The Michael J. Fox Foundation for Parkinson’s Research