Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit

Rosemary Maggiore: President, Rachael Ray Digital

Rosemary Maggiore: President, Rachael Ray Digital

“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.”

That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel.

Maggiore was one of four prominent digital executives discussing the pitfalls and promises of the direct and more intimate relationships that social networks have facilitated between popular personalities and their audiences.

The executives were part of the “Promoting and Protecting Personal Brands in an Always-On World” Entertainment panel, held at the Chief Digital Officer Summit, February 2013, at Thomson Reuters world headquarters at 3 Times Square in New York City.

Panelists include (left to right):

  • Harriet Seitler: Chief Marketing Officer and Executive Vice President for Harpo Studies and OWN (Oprah Winfrey Network)
  • Katerina Markov: Head of Global Innovation, Atom Factory—an artist management company representing Lady Gaga, John Legend, and other prominent performers
  • Laxmi Wordham: CDO at the Michael J. Fox Foundation for Parkinson’s Research
  • Rosemary Maggiore: President, Rachael Ray Digital
  • David Mathison: (Moderator) Curator, Chief Digital Officer Summit

You can watch the entire panel by clicking on the video below......

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If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the fast-approaching NYC Chief Digital Officer Summitpresented by Capgemini on April 29 2015.

Take advantage of our Super Early Bird Discount  for New York City in April 2015, Amsterdam in July 2015, Toronto in September 2015, London in October 2015, and Sydney in February 2016.  Reserve your place now:

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NYC 2015 Speakers:

Jessica jo

Dr. Didier Bonnet
SVP and Global Practice Leader
Capgemini Consulting

Jessica Federer
Chief Digital Officer
Bayer

Jo Ann Saitta
Chief Digital Officer
The CDM Group

Johanna Murphy b02a4bc429cd7238f2590a5442987374_400x400 332789d

Johanna Murphy
CMO & Digital Director
Ivanka Trump

Sree Sreenivasan
Chief Digital Officer
Metropolitan Museum of Art

Sumita Singh
Senior Vice President
Marketing, Corporate Markets
Elsevier

The CDO Summit is the “must-attend” digital event of the year. The 2013 and 2014 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

EricHellweg
  “Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”
Eric Hellweg
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review

margaret-molloy
“The Chief Digital Officer Summit was outstanding. Why? Candid panels with top players in the digital community. Splendid break-time conversations. And, savvy facilitation, Mathison Style.”
Margaret Molloy
Chief Marketing Officer
Velocidi

perry-hewitt
“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”
Perry Hewitt
Chief Digital Officer
Harvard University

laxmi
“Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”
Laxmi Wordham
Chief Digital Officer
The Michael J. Fox Foundation for Parkinson’s Research

More Endorsements

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  • Robert Stack

    The Entertainment Panel at the 2013 CDO Summit with Harriet Seitler, Katerina Markov, Laxmi Wordham, and Rosemary Maggiore offered content rich morsels of information that were truly helpful to those of us who work with celebrities everyday. In the olde days press agents would buy time to respond to media inquiries, but today’s digital marketplace demands that CDO’s respond instantly and with a high degree of accountability and accuracy on behalf of the celebrities they represent.

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