Gone are the days when companies could succeed in engaging their audience with the blunt equivalent of a megaphone.
Billboards and press releases have become expensive background noise when compared to the numerous, innovative ways a company can deliver its story and content using digital engagement.
The CDO Club brought together some of the leading voices in this new public relations landscape for a panel titled “Content & Storytelling: Is the PR Landscape Shifting?” held at the 2014 CDO Summit at the Time Warner Center in New York City on April 22, 2014.
Participants included, from left to right in the video below:
- Linda Perry-Lube (Moderator): Chief Digital Officer at RF | BINDER
- Thomas Gensemer: Chief Strategy Officer at Burson Marstellar
- David Richeson: Chief Digital Officer at Fenton Communications
- Steve Rubel: Chief Content Strategist at Edelman
- Scott Schneider: Chief Digital Officer at Ruder Finn
View video below.....
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If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the Chief Digital Officer Summit.
The CDO Summit is the “must-attend” digital event of the year. The 2013 and 2014 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:
VP Executive Talent Acquisition
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review
Chief Marketing Officer