Digital and data leaders from some of the world’s most prestigious organizations are meeting at Thomson Reuters in New York City on April 27, 2016 for the NYC CDO Summit presented by Centric Digital!
Organizers for the NYC CDO Summit have just confirmed the full speaker list and keynotes.
The event will offer in-depth discussions surrounding the rising voice of the Chief Digital Officer (CDO) as a critical decision-maker and board room influencer, as well as the top challenges and opportunities in digital transformation, big data visualization, omnichannel customer experience, building and leading effective digital and data organizations, and understanding latest trends in digital, mobile, and social media.
Confirmed keynotes include:
- Anna Frazzetto: Chief Digital Technology Officer & SVP at Harvey Nash
- Ben Gray: Digital Experience at Applause
- Brian Manning: Cofounder, President and Chief Digital Officer at Centric Digital
- David Mathison: Founder/CEO at CDO Club/CDO Summit
- Graham Waller: Research VP at Gartner
- Kevin Bandy: Chief Digital Officer at Cisco
- Larry Kramer: Director at Harvard Business School Publishing
- Linda Boff: Chief Marketing Officer at GE
Today, organizers confirmed a keynote by Ben Gray, Digital Experience Analyst at Applause, on “Understanding User POV to Launch Great Digital Experiences.”
“Simply providing a good app, web or mobile web experience is often insufficient,” declared Gray. “In today’s digital economy, your users expect a great experience no matter where the engagement occurs – the first time and every time.”
[bctt tweet=”Don’t miss keynote ‘What’s User POV?’ by Ben Gray @bengraytweets @applause at #CDOSummitNYC on April 27, 2016 http://bit.ly/2086gnf” via=”no” url=”no”]
During his presentation Gray will share real-world examples of how understanding user POV (Point of View) has helped brands of all sizes end internal arguments about quality, connect with customers and beat the competition.
That’s because regardless of sector, an organization’s digital presence is now the gateway to their brand. With switching costs lower than ever, users determine quality.
“One bad experience and it’s off to a competing brand or site, and maybe even badmouthing your brand on social and in the app store,” Gray warned.
The solution?
“Listen to your users. They are giving you signals,” he explained. “You need to launch the great digital experiences they will love.”
Prior to joining Applause, Gray served as a Principal Analyst with Forrester Research, where he authored more than 150 reports and spent more than a decade advising Fortune 500 companies on their IT strategies. He was regularly quoted in top publications like The Wall Street Journal, The New York Times and InformationWeek.
Chief Digital Officers looking to fully understand and master user POV to provide great digital experiences cannot afford to miss Ben’s important presentation.
For more information on user and customer engagement, check out the videos and articles below:
- Why Chief Digital Officers Must Invest in Experiences Over Products and Technology
- Top 10 Customer Engagement Tips from Ad Agency Chief Digital Officers
Applause is an official partner of the NYC CDO Summit 2016.
[bctt tweet=”Thank you @applause for sponsoring #CDOSummitNYC on April 27, 2016! Looking forward to @BenGrayTweets’ keynote. http://bit.ly/2086gnf” via=”no” url=”no”]
See Select NYC Speakers:
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Lauren Lockwood |
Kevin Eagan |
Susan Poulton |
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Jonathan Becher |
Linda Boff |
Kevin Bandy |
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Sharon Feder |
Larry Kramer |
Catherine Devine |
See All NYC Speakers Here >
If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.
Register today for the NYC CDO Summit presented by Centric Digital, hosted at Thomson Reuters on April 27, 2016.
Want to know what to expect at CDO Summit events?
Watch this quick video to find out:
The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:
“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”
“Congratulations and thanks to David Mathison for spotting the need for community and collaboration in the growing Chief Digital Officer space, and for having the wherewithal, network, and organizational talent to put together such a top-notch event in its inaugural year. Next year’s summit should be even more of a must-do for anyone working digital at senior levels in all kinds of businesses.”
“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”
“Congratulations to David Mathison and his team on the simply amazing job they did on the inaugural Chief Digital Officer Summit. Probably the most informative, insightful, on target, entertaining, collaborative, thought provoking, and inspiring conferences I have ever attended. I learned more about my business and what I do in the past 12 hours than I have from any research white paper, articles or blogs over the past 12 months. The range of topics and speakers assembled were incredibly diverse, informative, collaborative, and most of all, inspiring. It has invigorated me to be the best possible professional CDO I can be. David Mathison’s skills as a moderator were impeccable, bringing out the best of the speakers and keeping the conversation flowing. His intimate and insightful knowledge of this space is only out-shined by his humility and graciousness. Kudos to David and his organizing team.”
