Organizers for the NYC CDO Summit have just confirmed the full speaker list and keynotes.
The event will offer in-depth discussions surrounding the rising voice of the Chief Digital Officer (CDO) as a critical decision-maker and board room influencer, as well as the top challenges and opportunities in digital transformation, big data visualization, omnichannel customer experience, building and leading effective digital and data organizations, and understanding latest trends in digital, mobile, and social media.
Confirmed keynotes include:
- Anna Frazzetto: Chief Digital Technology Officer & SVP at Harvey Nash
- Ben Gray: Digital Experience at Applause
- Brian Manning: Cofounder, President and Chief Digital Officer at Centric Digital
- David Mathison: Founder/CEO at CDO Club/CDO Summit
- Graham Waller: Research VP at Gartner
- Kevin Bandy: Chief Digital Officer at Cisco
- Larry Kramer: Director at Harvard Business School Publishing
- Linda Boff: Chief Marketing Officer at GE
Today, organizers confirmed a keynote by Ben Gray, Digital Experience Analyst at Applause, on “Understanding User POV to Launch Great Digital Experiences.”
“Simply providing a good app, web or mobile web experience is often insufficient,” declared Gray. “In today’s digital economy, your users expect a great experience no matter where the engagement occurs – the first time and every time.”
During his presentation Gray will share real-world examples of how understanding user POV (Point of View) has helped brands of all sizes end internal arguments about quality, connect with customers and beat the competition.
That’s because regardless of sector, an organization’s digital presence is now the gateway to their brand. With switching costs lower than ever, users determine quality.
“One bad experience and it’s off to a competing brand or site, and maybe even badmouthing your brand on social and in the app store,” Gray warned.
“Listen to your users. They are giving you signals,” he explained. “You need to launch the great digital experiences they will love.”
Prior to joining Applause, Gray served as a Principal Analyst with Forrester Research, where he authored more than 150 reports and spent more than a decade advising Fortune 500 companies on their IT strategies. He was regularly quoted in top publications like The Wall Street Journal, The New York Times and InformationWeek.
Chief Digital Officers looking to fully understand and master user POV to provide great digital experiences cannot afford to miss Ben’s important presentation.
For more information on user and customer engagement, check out the videos and articles below:
- Why Chief Digital Officers Must Invest in Experiences Over Products and Technology
- Top 10 Customer Engagement Tips from Ad Agency Chief Digital Officers
See Select NYC Speakers:
If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.
Register today for the NYC CDO Summit presented by Centric Digital, hosted at Thomson Reuters on April 27, 2016.
The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review
President Barack Obama 2008 and 2012
Chief Digital Officer
Vice President, Client Solutions