Elizabeth Scott, Chief Media and Digital Officer at the Lincoln Center for the Performing Arts, says that arts organizations must no longer relate to its patrons as passive “passengers,” but rather as engaged participants.
Entertainment audiences today have far more agency than in the past: They are empowered, active, spontaneous, and influenced by online peers. To meet and exceed their expectations, Scott says her organization has changed how it interacts with its patrons by moving from a “transaction” mode to one of “creating relationships.”
How to engage the changing audience was a key theme discussed by Scott and three other Chief Digital Officers (CDOs) on the Public Media, Journalism, and the Arts panel at the 2013 CDO Summit held at Thomson Reuters world headquarters at 3 Times Square in New York City.
Joining Scott on the panel were, from left to right:
- Ana Serrano: Chief Digital Officer, Canadian Film Centre (Toronto, ON)
- Elizabeth Scott: Chief Media & Digital Officer, Lincoln Center for the Performing Arts
- Christine Montgomery: CDO, Center for Public Integrity (now Head of Online and Social Media at the World Bank)
- Tom Hjelm: VP & Chief Digital Officer, New York Public Radio
- David Mathison (moderator): Curator of the Chief Digital Officer Summit
You can watch the video of the panel below......
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