“PBS quality with a YouTube sensibility” – Broadcasting Chief Digital Officers share digital strategies (VIDEO)

Broadcasting Panel at CDO Summit 2013

Daniel Heaf (BBC), Jason Seiken (PBS), and Albert Cheng (Disney/ABC)

“We want our digital studio to produce PBS quality—with a YouTube sensibility.”

That’s the goal of Jason Seiken, founder of PBS Digital Studios and one of the digital broadcasting executives attending the first Chief Digital Officer (CDO) Summit held at Thomson Reuters world headquarters at 3 Times Square in New York City in February 2013.

Seiken and three other executives at the Summit’s Broadcasting panel strategized how to be creative and competitive in an increasingly digital broadcasting world.

Seiken’s statement reflected the challenge facing broadcasting CDOs, as they create new forms of programming, integrate digital business practices, and disrupt existing ways of doing business. And they need to do so while maintaining smooth dealings with their more traditional-minded colleagues and legacy parts of their organization.

Joining Seiken on the Broadcasting panel were (from left to right):

  • Daniel Heaf: EVP and Managing Digital Director, BBC Worldwide
  • Jason Seiken: Founder at PBS Digital Studios (now Chief Content Officer and Editor in Chief at the Telegraph)
  • Albert Cheng: EVP & Chief Product Officer, Digital Media at Disney/ABC Television
  • Jason Tafler: Chief Digital Officer at Rogers Communications
  • Esmeralda Swartz (moderator): Chief Marketing Officer at Metratech

Click below to watch the video of the panelists exploring the theme “What does digital change mean for broadcasters?”.....

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If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the fast-approaching NYC Chief Digital Officer Summitpresented by Capgemini on April 29 2015.

Take advantage of our Super Early Bird Discount  for New York City in April 2015, Amsterdam in July 2015, Toronto in September 2015, London in October 2015, and Sydney in February 2016.  Reserve your place now:

Register Now

NYC 2015 Speakers:

Jessica jo

Dr. Didier Bonnet
SVP and Global Practice Leader
Capgemini Consulting

Jessica Federer
Chief Digital Officer
Bayer

Jo Ann Saitta
Chief Digital Officer
The CDM Group

Johanna Murphy b02a4bc429cd7238f2590a5442987374_400x400 332789d

Johanna Murphy
CMO & Digital Director
Ivanka Trump

Sree Sreenivasan
Chief Digital Officer
Metropolitan Museum of Art

Sumita Singh
Senior Vice President
Marketing, Corporate Markets
Elsevier

The CDO Summit is the “must-attend” digital event of the year. The 2013 and 2014 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

EricHellweg
  “Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”
Eric Hellweg
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review

margaret-molloy
“The Chief Digital Officer Summit was outstanding. Why? Candid panels with top players in the digital community. Splendid break-time conversations. And, savvy facilitation, Mathison Style.”
Margaret Molloy
Chief Marketing Officer
Velocidi

perry-hewitt
“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”
Perry Hewitt
Chief Digital Officer
Harvard University

laxmi
“Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”
Laxmi Wordham
Chief Digital Officer
The Michael J. Fox Foundation for Parkinson’s Research

More Endorsements

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  • Tracey Cooper

    I’m encouraged by what the panelist discussed. Viewership online for video is full of opportunities not just for network programming but for original programming. This is evident in the Netflix model and indie produced content on Youtube. It will be interesting to see what types of content and partnerships emerge over the next year.

    • Robert Berkman

      Right Tracey–the strategy of starting as a distribution network, but quickly moving to become a real player in creation of original content appears to be a trend for a wide range of media organizations. And of course the CDO will be one of, if not the critical person to facilitate that transformation. Thanks for the comment.

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