Tag Archives: Accenture Interactive

Customer Personalisation and Data: Are You Being Creepy, or Cool? [VIDEO]

Last year two million Australians received a message from melanoma. The deadly skin cancer “liked” and commented on beach or poolside pictures posted by people on social media. It also provided information on identifying and preventing melanoma. Melanoma, in this case, was actually an algorithm developed by agency GPY&R. The goal was to raise awareness […]

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