Tag Archives: Accenture

Customer Personalisation and Data: Are You Being Creepy, or Cool? [VIDEO]

Last year two million Australians received a message from melanoma. The deadly skin cancer “liked” and commented on beach or poolside pictures posted by people on social media. It also provided information on identifying and preventing melanoma. Melanoma, in this case, was actually an algorithm developed by agency GPY&R. The goal was to raise awareness […]

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Choosing the Right Digitization Strategy with Cisco Chief Digital Officer Kevin Bandy at the NYC CDO Summit on April 27

“As every CDO knows, the cost, speed, and volume of innovation in today’s hyper-connected markets are driving forces behind the imperative to digitize, demanding that organizations re-architect their business models in order to compete and thrive,” said Kevin Bandy, Chief Digital Officer at Cisco Systems. The hiring of a Chief Digital Officer (CDO) usually indicates […]

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See The Future Of Sports And Fan Engagement at the Sold-Out Sydney CDO Summit

Need an example of the impact digital has had on sports in Australia? Take the venerable Australian Open tennis tournament that took place in Melbourne in January: While the actual matches were played in much the same way, digital innovation allowed the event organisers to increase fan engagement and secure greater revenues than ever before. […]

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Inaugural Sydney Chief Digital Officer Summit Sells Out!

Organizers for the inaugural Sydney CDO Summit, presented by Accenture Digital, have announced that sales have exceeded expectations and that the event, hosted at the UTS Business School in Sydney on 1 March 2016, has completely sold out of tickets. Attendees at the CDO Summit will learn how to focus zealously on improving the customer experience, build and […]

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Creepy Versus Cool: Striking the Right Balance in Customer Personalisation

In the mid-1990s, it would have been unheard of to have your location tracked by military satellites. Today, this happens around the clock with smartphone GPS and a host of location-based mobile services. It would have been equally odd that a high school acquaintance that you hadn’t seen in 10 years knew the details of […]

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