Tag Archives: Chief Brands Officer
AmandaHill_V2_CDOSummit
Jul 22

How Chief Digital Officers can use Storytelling for Successful Content Marketing – with Top Gear, Dr. Who, and the BBC

“Great brands are the same as great stories,” said Amanda Hill, Chief Brands Officer at the BBC Worldwide, at a keynote presented at the inaugural U.K. CDO Summit at the BBC in London, England, on October 29, 2014. The BBC has told engaging stories for the last 90 years. Yet the conversation has been purely […]

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