Tag Archives: Chief Marketing Officer
Bill Campbell: SVP, Digital Business, Global Digital Business Group, Universal Music Group

Music Execs Share Digital Strategies at Chief Digital Officer Summit (VIDEO)

The recorded music industry was the first media business to be disrupted by the digital revolution. And it was hit hard. In 1999 the industry’s global revenue was $38 billion, but by 2012 that number had fallen to $16.5 billion. Yet, recent news for the industry is good. In 2012, revenues for the music business […]

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Angela Wei: Chief Digital Officer at Arnold NY

Advertising Agency Chief Digital Officers Guiding Clients to a Digital Future (VIDEO)

A full 40% of all the Chief Digital Officers (CDOs) identified in the 2013 CDO Talent Map work in the advertising industry—more than any other sector. Why are CDOs so highly represented there? The answer to that intriguing question—and many others—was provided by four panelists from the advertising industry at the 2013 CDO Summit panel […]

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Public Media, Journalism, and the Arts panelists

Nonprofit Chief Digital Officers Finding New Ways to Engage with a Digitally Empowered Public (VIDEO)

Elizabeth Scott, Chief Media and Digital Officer at the Lincoln Center for the Performing Arts, says that arts organizations must no longer relate to its patrons as passive “passengers,” but rather as engaged participants. Entertainment audiences today have far more agency than in the past: They are empowered, active, spontaneous, and influenced by online peers. […]

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Bernardo Rodriguez (Kaplan), Perry Hewitt (Harvard) and Sree Sreenivasan (Columbia) at the Chief Digital Officer Summit

“Harvard Quality with BuzzFeed Agility” – Chief Digital Officers Explore Digital Disruption in Education (VIDEO)

  “No other piece of technology has swept through academia and caused as much hype, consternation, and panic in such a short period.” The technology in question relates to MOOCs: Massive Open Online Courses. And that pronouncement was made by Sree Sreenivasan, former Chief Digital Officer at Columbia University (and now Chief Digital Officer at […]

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CDO Talent Map Answers the Question: “Who are the Chief Digital Officers?” (VIDEO)

Chief Digital Officers are well represented in the advertising, media, and publishing industries. You probably already knew that. But did you realize they are also found in sectors like apparel, sports, retail, beverages, and even in highly regulated industries such as pharmaceutical, medical, insurance, and banking? That’s just one of the many revealing findings from […]

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