Tag Archives: CTO
Social Media Tips

Top Ten Social Media Tips from Oprah, President Obama, and Lady Gaga [VIDEO + infographic]

Can businesses take lessons about social media from politicians and celebrities? Yes, they can—and they should. People in politics and global entertainment are on the front lines in the strategic use of social media. Here at the CDO Club we have been fortunate to have leaders from both worlds share their social media secrets during […]

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Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit

“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel. Maggiore was one of four prominent digital executives discussing the pitfalls […]

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David Payne: Gannett Co. Inc., CDO Summit 2013

Chief Digital Officer David Payne: Gannett Breaks New Ground by Revamping USA Today’s Digital Platform (VIDEO)

“Innovation only happens if you are pissed off…it has to be driven by a passion for fixing something.” That’s the view of David Payne, SVP and Chief Digital Officer at Gannett Company, explaining what spurred him to take on the risk of completely revamping USA Today’s digital presence. Payne talked about that overhaul, as well […]

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Bill Campbell: SVP, Digital Business, Global Digital Business Group, Universal Music Group

Music Execs Share Digital Strategies at Chief Digital Officer Summit (VIDEO)

The recorded music industry was the first media business to be disrupted by the digital revolution. And it was hit hard. In 1999 the industry’s global revenue was $38 billion, but by 2012 that number had fallen to $16.5 billion. Yet, recent news for the industry is good. In 2012, revenues for the music business […]

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Chief Digital Officers Share Digital Publishing Strategies at 2013 CDO Summit (VIDEO)

Just as music lovers are fans of performers and not of their music label, readers are fans of authors, not of their publisher. That point—that the author is the brand or the star—was expressed by Ellie Hirschhorn, Chief Digital Officer of Simon & Schuster, and one of the digital executives on the publishing panel at […]

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