“We’re a company that is becoming a digital industrial company,” said Linda Boff, Chief Marketing Officer at GE. “We’re sitting increasingly at this intersection of physical and digital, and what we’re selling is productivity.” Boff was recognized as the U.S. Chief Digital Officer of the Year 2016 by the CDO Club at the NYC CDO Summit, […]
Tag Archives: US CDO of the Year 2016
GE CMO Linda Boff Named Chief Digital Officer of the Year 2016 by CDO Club
Linda Boff, Chief Marketing Officer at GE, was today recognized as U.S. Chief Digital Officer of the Year 2016 by the CDO Club, the world’s largest community of C-suite digital and data leaders. Boff is being recognized for her leadership in transforming the GE brand as the company becomes a ‘Digital Industrial’ company. [bctt tweet=”Linda […]
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