Top 10 Customer Engagement Tips from Ad Agency Chief Digital Officers

Angela Wei moderator for Advertising Panel at CDO Summit 2014 NYC

Angela Wei moderator for Advertising Panel at CDO Summit 2014 NYC

“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel held at the 2014 CDO Summit at the Time Warner Center in New York City on April 23, 2014.

Wei was referring to the digital revolution that has taken over advertising, thanks to tools such as Twitter, Instagram, and memes, among others. “Are agencies ready for this content revolution?” she asked.

Participants included, from left to right:

  • Angela Wei (Moderator): Managing Director at Agency (Milk Studios)
  • Winston Binch: Partner/Chief Digital Officer at Deutsch LA
  • Carl Fremont: Chief Digital Officer at MEC Global
  • Babs Rangaiah: Vice President of Global Media Innovation and Ventures at Unilever
  • Chick Foxgrover: Chief Digital Officer at The American Association of Advertising Agencies
  • Chan Suh: Chief Digital Officer and Senior Partner at Prophet

View video below.....

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If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the Chief Digital Officer Summit.

Take advantage of our Super Early Bird Discount for Amsterdam, London in October 2015, Sydney in February 2016, NYC in April 2016, and Toronto in July 2016. Reserve your place now:

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The CDO Summit is the “must-attend” digital event of the year. The 2013 and 2014 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

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“The Chief Digital Officer Summit was engaging as much as it was informative. Bringing these incredible leaders together in one place and for one day speaks to David Mathison’s extensive network, his ability to understand the needs of his clients, and to be ahead of the curve in this important space. It was a great use of my time, and I learned more than I ever thought I would. Great networking as well!”
Sandy Soto
VP Executive Talent Acquisition
HSNi

amanda-jones-orengo
“The Chief Digital Officer Summit was a very relevant topic for today’s times. I was impressed by the caliber and diversity of the panel speakers, all of whom had something unique and valuable to offer. A great opportunity to learn from the best.”
Amanda Jones-Orengo
Director
Towers Watson

EricHellweg
  “Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”
Eric Hellweg
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review

margaret-molloy
“The Chief Digital Officer Summit was outstanding. Why? Candid panels with top players in the digital community. Splendid break-time conversations. And, savvy facilitation, Mathison Style.”
Margaret Molloy
Chief Marketing Officer
Velocidi

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