“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel held at the 2014 CDO Summit at the Time Warner Center in New York City on April 23, 2014.
Wei was referring to the digital revolution that has taken over advertising, thanks to tools such as Twitter, Instagram, and memes, among others. “Are agencies ready for this content revolution?” she asked.
Participants included, from left to right:
- Angela Wei (Moderator): Managing Director at Agency (Milk Studios)
- Winston Binch: Partner/Chief Digital Officer at Deutsch LA
- Carl Fremont: Chief Digital Officer at MEC Global
- Babs Rangaiah: Vice President of Global Media Innovation and Ventures at Unilever
- Chick Foxgrover: Chief Digital Officer at The American Association of Advertising Agencies
- Chan Suh: Chief Digital Officer and Senior Partner at Prophet
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