“Folks who are leading digital strategy in organizations are so busy that they don’t have time to work on their own social media,” Sree Sreenivasan, Chief Digital Officer at the Metropolitan Museum of Art (MET), said at the 2015 CDO Summit, on 29 April, 2015, hosted at Thomson Reuters in New York City.
We felt it appropriate to revisit Sreenivasan’s important presentation from last year’s Summit, given the return of our flagship NYC CDO Summit for its 4th year, presented by Centric Digital and hosted by Thomson Reuters on April 27, 2016.
In an intimate lunch-and-learn session, the MET’s Chief Digital Officer revealed actionable and sustainable social media strategies and habits for even the busiest CDOs
“They’re so busy helping everybody else, that their own social media engagement levels could be better.”
While the requirements of a Chief Digital Officer’s job often leave them little time to take care of their personal accounts, the hard truth is that people expect a CDO’s online presence to be on par with their digital savvy.
“I don’t want to sound like Dr. Oz in any way, but you really think about your own digital and social skills and how you’re able to execute,” he warned.
In 2013, Sreenivasan left his job of 21 years teaching journalism and digital media at Columbia University to become the MET’s first Chief Digital Officer. At the 2014 CDO Summit he discussed the groundbreaking programs initiated at the iconic museum under his leadership.
Sreenivasan was also identified by the CDO Club as one of the Top Ten Most Influential CDOs on Klout.
1. Always Be Charging
“It’s like doing your kegels, no one needs to know. You could be tweeting, no one needs to know,” Sreenivasan quipped.
The CDO always carriers an extra battery pack for his mobile phone to make sure he’s connected. Part of being able to fit social media into your business schedule is taking it with you wherever you go.
“Sustainable social media is really important. How do you do this and keep your day job?”
2. Always Be Connecting
“Connecting with people when you don’t need them, is as important as connecting when you do need them.” Follow influential people on Twitter and connect on LinkedIn, you may need their help later on. Only connecting when you need something isn’t always welcome.
3. Always Be Collecting
Use your phone as a notebook. Top level decision makers don’t have time to waste on downloading massive pdf’s or searching email. If you like a presentation, record it. Take a picture of the slides. Then review your notes anywhere.
CDO Club registered members can watch the video and read the rest of Sree Sreenivasan’s top 10 social media tips for busy CDOs, below.
To register, visit here: http://cdoclub.com/membership .....
The 10 tips above are a perfect place to start a sustainable social media habit for even the busiest Chief Digital Officer.
If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.
Register today for the NYC CDO Summit presented by Centric Digital, hosted at Thomson Reuters on April 27, 2016.
The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review
President Barack Obama 2008 and 2012
Chief Digital Officer
Vice President, Client Solutions