Top 5 Ways to Track Digital Transformation with Walmart, Humana, City of Boston, BBVA, Centric Digital [VIDEO]

AnneMyong_WalmartECommerce_CDOSummit_2016NYC_4

Anne Myong: CFO at Walmart eCommerce

“One of the things that people used to ask me when I arrived was: should we grow or should we be profitable?” said Anne Myong, Chief Financial Officer at Walmart eCommerce.

“And I thought, is that a trick question?”

There’s nothing harder than being honest with yourself…

And that goes double for Chief Digital Officers, who not only have to track their own progress, but also justify their digital transformation efforts in the context of what their organization is doing as a whole.

At the “Driving and Measuring Digital Transformation” panel at the NYC CDO Summit, presented by Centric Digital and hosted by Thomson Reuters on April 27, 2016, we assembled a group of digital leaders to discuss how they track transformation across sectors like retail, government, banking, and healthcare.

Sponsored by Centric Digital and moderated by Brian Dearth, Chief Strategy Officer at Centric Digital, the video of the panel is available in its entirety at the bottom of the post.

Panelists included, from left to right in the photo and video below:

  • Lauren Lockwood: Chief Digital Officer at City of Boston
  • Jeff Reid: EVP Digital Center of Excellence at Humana
  • Jeff Dennes: Former SEVP – Business Development & Digital Transformation at BBVA Compass
  • Anne Myong: Chief Financial Officer at Walmart eCommerce
  • Brian Dearth (moderator): Chief Strategy Officer at Centric Digital
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“Driving and Measuring Digital Transformation” panel at the NYC CDO Summit on April 27, 2016

Here are 5 top ways Walmart, Humana, the City of Boston, BBVA Compass, and Centric Digital track digital transformation:

Want more ideas?
Here are five ways to track digital transformation in the public sector!

1. Focus on User Experience

Jeff Reid

The number of widgets sold no longer matters. It’s the experience of the person buying the widget that matters, our panel agreed.

“The industry has been up-ended. This idea of selling insurance to a business, or an individual being passive until they need help, is going out the window,” said Jeff Reid, EVP Digital Center of Excellence at Humana.

“Today it’s about how we enable the healthcare experience no matter where consumers want to engage in healthcare.”

Lauren Lockwood, Chief Digital Officer at City of Boston, also stated that increasing customer touch points and engagement is one of her most important metrics.

“There is only one way to pay your parking ticket; and that is city hall. As a result, I think there has been a huge under-investment in meeting consumers where they are, where they want to consume your resources.”

Jeff Dennes

“I sure would love it if, when I get a ticket for driving while looking at my phone, if I could just hit ‘pay,’” quipped Jeff Dennes, Former SEVP – Business Development & Digital Transformation at BBVA Compass, in response.

“Banking is being disrupted on all edges of its core industry,” he said.

“You can still keep the core banking, but the experience is starting to be created by other companies. Not just startups. They are creating an experience much simpler on your phone. Much more convenient. As a result, banks are really, really struggling.”

CDO Club registered members can watch the video and read the rest of “Driving and Measuring Digital Transformation

To register, visit here: http://cdoclub.com/membership.....

*The rest of this article is for CDO Club members only*





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Harvard Business Review

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Teddy Goff
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President Barack Obama 2008 and 2012

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Perry Hewitt
Chief Digital Officer
Harvard University

“Congratulations to David Mathison and his team on the simply amazing job they did on the inaugural Chief Digital Officer Summit. Probably the most informative, insightful, on target, entertaining, collaborative, thought provoking, and inspiring conferences I have ever attended. I learned more about my business and what I do in the past 12 hours than I have from any research white paper, articles or blogs over the past 12 months. The range of topics and speakers assembled were incredibly diverse, informative, collaborative, and most of all, inspiring. It has invigorated me to be the best possible professional CDO I can be. David Mathison’s skills as a moderator were impeccable, bringing out the best of the speakers and keeping the conversation flowing. His intimate and insightful knowledge of this space is only out-shined by his humility and graciousness. Kudos to David and his organizing team.”
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Vice President, Client Solutions
Moving Interactive

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