“We’re a company that is becoming a digital industrial company,” said Linda Boff, Chief Marketing Officer at GE.
“We’re sitting increasingly at this intersection of physical and digital, and what we’re selling is productivity.”
While not a Chief Digital Officer herself, Boff served in a similar role for five years as Executive Director of Global Digital Marketing, from 2011 to 2016, reporting to GE CMO Beth Comstock.
As CDO of the Year, we recognize her accomplishments which prove the importance of digital leadership in the marketing function, and for playing a critical role in evolving the GE brand globally.
GE’s brand has stood for technology and innovation for 124 years, and its innovative marketing is critical — especially as it aligns with the company’s overall digital transformation strategy.
The company has pioneered many first-to-market digital activations — experimenting on new platforms and using cutting-edge technologies in ways that are unexpected and easy to share and that generate attention.
Boff was interviewed at the NYC CDO Summit by Mary Thompson, an award-winning reporter who recently retired from CNBC after 16 years of investigative journalism covering topics such as the 2008 financial crisis and hurricane Katrina.
You can watch the video of the entire interview below:
CDO Club registered members can watch the video and read the rest of “Unapologetically Digital: How GE Markets a Culture of Disruption“
To register, visit here: http://cdoclub.com/membership.....
Starting at our inaugural CDO Summit in February 2013, the CDO Club has given the annual CDO of the Year award to the following inspiring digital leaders.
Check out more information on all of our previous CDO of the Year recipients:
- Linda Boff: Chief Marketing Officer at GE (US 2016)
- Rebekah Horne: Chief Digital Officer at National Rugby League (AU 2016)
- Patrick Hoffstetter: Chief Digital Officer at Renault (EU 2015)
- Tanya Cordrey: Chief Digital Officer at Guardian News & Media (UK 2015)
- Adam Brotman: Chief Digital Officer at Starbucks Coffee Company (US 2015)
- Mike Bracken: Chief Digital Officer at Government Digital Service (UK 2014)
- Rachel Haot: Chief Digital Officer at City of New York (US 2014)
- Teddy Goff: Digital Director at Obama for America (US 2013)
Learn more about each of these digital leaders here.
If you are tasked with understanding what digital and data leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.
Our CDO Summits cover DIGITAL TRANSFORMATION, DATA, and ANALYTICS.
We stack the agendas with the BEST digital and data leaders in the public and private sector.
The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:
Managing Director, Digital Strategy/Editorial Director
Harvard Business Review
President Barack Obama 2008 and 2012
Chief Digital Officer
Vice President, Client Solutions