56. Heather Carroll Cox
Nov 2015-Aug. 2016: CEO, Citi FinTech of Citigroup. Former Chief Client Experience, Digital and Marketing Officer at Citi.
Cox is one of the most powerful women in banking, making several lists and named Digital Banker Of The Year by American Banker due to her efforts in digital transformation at Citi. She came to Citigroup after working as Senior VP at E-Trade in 1999-2008, shaping the early days of online trading, followed by a stint in the card operations unit of Capital One, as a Senior VP and Executive VP from 2008 to 2014. Cox joined Citi in 2014 as Chief Client Experience, Digital and Marketing officer. During her tenure, Citi revamped its mobile and online presence and launched new products such as an app for Apple Watch. In 2015, she was made the first CEO of FinTech at Citi, charged with getting the organization ready for a mobile-first banking environment. But before her first efforts launched, Cox was lured away by USAA in 2016 to become the bank’s first Chief Technology and Digital Officer, a new role with oversight over information technology, digital strategy, and operations.
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57. Peter Harmer
Nov 2015: CEO of Insurance Australia Group. Former Chief Digital Officer at IAG.
Harmer has had a long career in insurance with companies such as AON in Australia and the U.K. Harmer spent nine years at AON, as CEO in Australia and then the U.K., where he was chair of a reform group seeking to modernize Lloyd’s of London insurance marketplace for the digital era. In 2010, he returned to his native Australia as Chief Executive of CGU Insurance, a unit of IAG. In March 2015, he was appointed Chief Digital Officer of IAG (Insurance Australia Group), charged with leading the development of a digital innovation strategy for the largest insurance company in Australia and New Zealand. After a three-month stint leading the digital transformation, Harmer was appointed CEO of IAG Labs in July 2015, charged with initiatives and innovation, and creating incubator areas to explore new opportunities. When IAG CEO announced he would retire from the company in October 2015, he named Harmer as his successor, citing his track record in laying the foundations for IAG’s digital future.
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58. Sean Lyons
Oct 2015: President at R/GA US. Former Global Chief Digital Officer at Havas WW NY.
Sean Lyons showed you can go home again, when he returned to R/GA, where he had spent a decade rising through the digital ranks. After graduating from Carnegie Mellon University with a degree in electronic media in 1998, Lyons began his career as a multi-media developer specializing in immersive web technologies, first as Director of Rich Media at agency Oven Digital from 1999 to 2002, and then Founding CLR Media, a consulting firm that helped companies such as Barneys New York and PR agency Burson-Marsteller with digital commerce and marketing solutions. He joined R/GA in 2005 as an Executive Technical Director, working his way up to group director in 2007 and then Managing Director a year later. As Managing Director, Lyons led R/GA’s Nike portfolio, building digital products such as NikeID and Nike+, and took on a number of projects, including launching a new Buenos Aires office. In March 2012, he became Senior VP, Operations and Business Planning and helped R/GA revamp its processes and business planning to make it more nimble. A year later, he was lured away by Havas Worldwide to become Global Chief Digital Officer and Managing Partner at Havas Worldwide New York, the network’s largest office. He was the lead on all digital efforts across the global network, overseeing digital strategy, experience design, social marketing, production, and technology. In 2015, R/GA lured him back as President, U.S., leading six offices around the country and reporting directly to the agency’s founder and CEO.
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59. Laura Lee
July 2015-Nov. 2016: President of Margaritaville Media. Chief Digital Officer at Margaritaville Media.
Lee has a long career developing digital video, first at Viacom, where she joined after graduating with an MBA from Harvard Business School, and worked on shows for Spike TV, VH1, and MTV from 2003 to 2007. She rose to VP and Head of Business Development and Operations at the MTV Music and Logo Group before she left to join YouTube in 2007. At YouTube, she developed partnerships with content creators that helped the site develop from its early days of hosting cat videos to a more mature video platform, first as Head of North American Content Partnerships—where she expanded the partnerships with over 300 TV, film, sports, and news companies and led the launch of YouTube Rentals —and then as Global Head of Top Creators overseeing partnerships with native video stars. In 2015, she joined Margaritaville, the hospitality and lifestyle brand inspired by singer Jimmy Buffett, as President of Margaritaville Media and Chief Digital Officer. At Margaritaville, Lee was responsible for all content and digital efforts such as Margaritaville TV and Radio Margaritaville and mobile games. In June 2017, NBCUniversal lured her to a new position as Executive VP of Content, Strategy and Operations at NBCU Digital Enterprises, overseeing partnerships with Snap, BuzzFeed, and Vox Media, among others.
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60. Paul Shetler
Current: Co-Founder of Hypereal. July 2015-Oct. 2016: CEO of Australia’s Digital Transformation Office. Former Chief Digital Officer of U.K. Ministry of Justice.
From 2015 to 2016, as CEO of the Australian Government’s Digital Transformation Office (DTO), Shetler executed the government’s “Digital Transformation Agenda,” to provide more efficient digitally-delivered government services. He was charged with modernizing the Australian government’s digital presence after a tenure running the U.K. government cabinet’s Government Digital Service and as Chief Digital Officer leading the digital team at the U.K. Ministry of Justice. The MoJ group was tasked with overhauling government services, with both internal and public-facing digital touchpoints, from filing civil claims to arranging a visit to an inmate in prison. Shetler has spent over two decades in the tech, financial services, and digital arenas, building global organizations, and integrating and modernizing large-scale systems for companies such as Microsoft and Oracle. He’s been involved in introducing new technologies to the services and financial industries, including cloud computing and messaging tools. Since leaving the Australian government, he’s remained in the country, advising fintech startups and governments seeking digital transformations.
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