Chief Digital Officer: Hot new tech title or flash in the pan?

NEW YORK, July 29, 2013 (via Computerworld) – There’s a new C-level executive — the Chief Digital Officer (CDO) — in the boardroom, charged with ensuring that companies’ massive stores of digital content are being used effectively to connect with customers and drive revenue growth.

CDOs by the numbers
According to estimates from CDO Club founder David Mathison, the top three kinds of companies hiring CDOs today are advertising agencies, publishers and broadcasters, while the biggest growth is being seen in the non-profit sector and state and local governments.

David Mathison

David Mathison
“When I started tracking this two years ago, there were 75 CDOs worldwide in major organizations,” says Mathison, who curated the first-ever CDO Summit last February. “Today there are hundreds — more than 300 at most recent count.”

Mathison started tracking CDOs in August 2011 while working at the search firm Chadick Ellig, and he has continued his analysis via conversations and interviews with corporate executives and by reviewing hundreds of resumes and online profiles.

That research, plus data from CDO Club members, indicates that salaries for a Chief Digital Officer range from $89,000 to $600,000, depending on the business sector and location, with the median falling between $250,000 and $300,000, he says.  Read More >

The second Chief Digital Officer Summit is scheduled for April 22-3, 2014 at Time Warner in New York City. The 2014 CDO Summit will be twice as long as 2013 (two full days instead of one), and will feature A-list keynoters, speakers, celebrities, entertainers, comedians and musicians.We’ve also increased the capacity to handle more attendees. As you may recall, the 2013 event completely SOLD OUTof tickets, weeks before the summit date.Maybe its the heat, or maybe we’re just crazy. But if you act now, we’re offering a sizzling summer savings of $1,000 off the regular price:

Act now by securing your seat and registering here

Eventbrite - Chief Digital Officer Summit 2014

 The CDO Summit is the “must-attend” digital event of the year. But don’t take our word for it – last year’s CDO Summit received stellar endorsements from dozens of speakers and attendees alike:

“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”

“The best-organized conference I’ve been to in years, the Chief Digital Officer Summit was packed with smart people and smart ideas. Leave ‘em wanting more is what they say, and David Mathison and his team delivered. Now, we want more!”

“I was thrilled to be part of this groundbreaking event.  Never have I seen in one place a collection of Chief Digital Officers and other senior executives in this fairly new and unique role. It was great to meet one another and learn of the innovations going on at other companies.”

“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”

“Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”

More Endorsements

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