“We’ll see more digital marketing professionals emerge as leaders in their organizations. A good example is Linda Boff at GE. She was previously Executive Director, Global Digital Marketing, and was recently promoted to CMO. Expect to see more widespread adoption in the F-500 of titles reflecting this trend, such as Chief Marketing Technologists, Chief Digital […]

“CDO Turkey Danışma Kurulu Üyesi, TÜBİYAD Başkanı ve EuroCIO Yönetim Kurulu ÜyesiAli Malaz’ın evsahipliğinde Türkiye’ye gelen ve tüm dünyada CDO hareketinin başlatıcılarından biri olarak kabul edilen CDO Club kurucusu David Mathison’ın da konuşmacı olarak yer aldığı etkinlikte; CDO Turkey İcra Kurulu Başkanı Bülent Kutlu moderatörlüğünde “Türkiye’de Dijital Değişimin Yol Haritası” başlıklı bir panel de gerçekleşti.

“Sean Gilchrist was speaking at the London CDO Summit. Lloyds Banking Group has made a £1 billion commitment to digital transformation, but as Sean Gilchrist, Managing Director for Commercial Digital notes, it’s a long road to travel.

“In 2014 David Mathison, who has tracked Chief Digital Officers since the turn of the decade and runs the CDO Club, reported salaries of CDOs in the US working outside of public sector and non-profits were ranging from $250,000 to a staggering $750,000.

“At the recent CDO Summit in London, there was the by now traditional awarding of the mantle of UK Chief Digital Officer of the Year. This year’s worthy recipient was Tanya Cordrey, Chief Digital Officer at Guardian News & Media.