Chief Digital Officer, Avanti Tutta Negli Usa Mentre l’Europa Arranca

“Sono dati che emergono dal Chief Digital Officer Talent Map, uno studio che sarà presentato ad aprile, di cui il Corriere delle Comunicazioni è in grado di offrire un’anticipazione, elaborato da David Mathison (nella foto), imprenditore, esperto di new media e scrittore ma soprattutto founder del Cdo Club e curatore del Chief Digital Officer Summit, […]

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Annual Trends

Chief Digital Officer – Identity Crisis?

“The increasing number of Chief Digital Officer – CDO – appointments appears to be following the Gartner 2012 predictions that, by 2015, 25% of companies will have appointed a CDO. David Mathison, curator of CDO Club reports that he has seen an increase from 75 CDOs in major organisations worldwide in 2011 to over 300 […]

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Data Can Be Source Of Power

“There is an important consequence of this increasing focus on customer data and customer experience, says David Mathison, a New York-based executive search specialist and founder of the CDO Club, a networking organisation for chief digital officers and others in related roles. An understanding of data analysis techniques and approaches is now a must-have skill […]

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CDO Roadmap For 2014: Craft Strategy, Avoid New-Tool Tsunami

“According to Mathison, ‘To start the New Year off right, the most important thing a new CDO can do is to craft and deliver the digital strategy. This should be a cross-departmental blueprint with input from all key stakeholders. It must include achievable and realistic goals; identification of the tools, resources, capital and team necessary […]

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Rise Of CDO Creates Threats, Opportunities For CIOs

“Mathison says Chief Digital Officers can be found in every industry now. He also notes that despite the title implications, the CDO position is a business focused post, not a technical one. These people – if they are successful – will probably be running the show in three to five years. I’ve been surprised at […]

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