Can businesses take lessons about social media from politicians and celebrities?
Yes, they can—and they should.
People in politics and global entertainment are on the front lines in the strategic use of social media.
Here at the CDO Club we have been fortunate to have leaders from both worlds share their social media secrets during several presentations given at our 2013 CDO Summit.
Those speakers and panelists included:
- Teddy Goff: Digital Director of Barack Obama’s 2008 and 2012 presidential campaigns
- Harriet Seitler: CMO and EVP for Harpo Studies and OWN (Oprah Winfrey Network)
- Laxmi Wordham: CDO at the Michael J. Fox Foundation for Parkinson’s Research
- Rosemary Maggiore: former President of Digital for Rachael Ray
- Katarina Markov: Head of Global Innovation at Atom Factory, an agency that represents Lady Gaga, John Legend, and other artists
Here is a distillation of their social media lessons in one handy info graphic (H/T Sam Kuo):
Social Media Tips
Here’s a brief summary of the richer content in the videos below.....
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If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the fast-approaching NYC Chief Digital Officer Summit, presented by Capgemini on April 29 2015.
Take advantage of our Super Early Bird Discount for New York City in April 2015, Amsterdam in July 2015, Toronto in September 2015, London in October 2015, and Sydney in February 2016. Reserve your place now:
NYC 2015 Speakers:
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Dr. Didier Bonnet |
Jessica Federer |
Jo Ann Saitta |
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Johanna Murphy |
Sree Sreenivasan |
Sumita Singh |
The CDO Summit is the “must-attend” digital event of the year. The 2013 and 2014 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:
“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location. The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”
“The Chief Digital Officer Summit was outstanding. Why? Candid panels with top players in the digital community. Splendid break-time conversations. And, savvy facilitation, Mathison Style.”
“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”
“Congratulations on an exceptional first CDO Summit. I truly enjoyed all the panel discussions as well as the intimate environment where I was able to meet such amazing people. The conversations were very enlightening and touched on all the challenges my team and I face on a technology, content, and culture front. I look forward to participating next year.”
