Based on our discussions with Laurie Zendejas at GPJ, we have prepared the following preliminary proposal for your review and feedback. We’re happy to discuss and address any questions you may have, prior to presenting this to your client.

We understand that IBM Analytics North America’s objectives include:

• Relationship-building with senior executives and decision-makers, with titles including but not limited to Chief Data Officers, Chief Data Scientists, and Chief Analytics Officers at enterprise (defined as 1,000+ employees) and other prospect accounts in North America who have purview over unified data governance, insights, and analytics.
• Cities desired include New York, San Francisco, and possibly other ‘tier one’ North American cities.
• With regard to achieving the objective of relationship-building, IBM desires intimate events that provide:
  • Networking opportunities
  • Pre-arranged one-to-one meetings
  • Guaranteed introductions
  • Facilitated discussions

Based on these objectives and our prior successful experiences with IBM’s Analytics, iX, and Digital Business Groups, the CDO Summit series provides a solution that is well-aligned with your client’s goals.

CDO Summits are carefully-curated, intimate events participated in and attended by an elite set of key senior digital, data, and analytics decision-makers. These events typically range in size from 150 to 300 people.

Below are specific examples from previous CDO Summits where we have worked with IBM to give them high profile visibility to our base and their prospects:

 

 

CDO Summits are arranged and conducted specifically to afford meaningful relationship-building opportunities for our clients.

We work closely with our key sponsors to arrange speaking, panel, networking opportunities, one-to-one meetings, guaranteed introductions, facilitated discussions, group dining, breakouts, entertainment, and other activities designed to facilitate and enhance meaningful, long-term relationships.

Depending on your client’s interest and desires, we could structure 2018 CDO Summits in North American cities that reflect the following:

1. TITLE/PRESENTING sponsorship: This would provide naming rights (for example, “CDO Summit, presented by IBM Analytics“), and includes other open-market sponsors.
2. ECOSYSTEM sponsorship: Includes only IBM ecosystem partners as sponsors.
3. EXCLUSIVE sponsorship: These events would have no other sponsors but IBM.

Given the limitations of the budget discussed, below you will find a proposal for item #1 – TITLE/PRESENTING sponsorship.

We’re happy to discuss the nature and costs of options #2 and #3 above, with you and your client, at your convenience.

Based on our present understanding of your client’s goals and needs, below is our preliminary proposal.

The TITLE/PRESENTING sponsorship (“CDO Summit, presented by IBM Analytics“), will be a custom-curated, relationship-building event specifically tailored to IBM’s requirements.

In addition to the event itself, we have also included an optional on-going outreach campaign (“Total Online Engagement Campaign“) to build and maintain mind-share with our broader CDO Club membership, our deeper email list, and our extensive social media platforms both prior to and following the physical events.

Combining the physical event with the wider email promotions to our Club members, listserve, and social media connections will provide IBM with an opportunity to reach a much wider audience over a longer period of time.

We’re happy to discuss these items and tailor them appropriately to your client’s needs.

See the spreadsheet below for the sponsorship components and prices:

 

Sponsorship Component Details

CDO Summit: Title/Presenting Partner (USD $50,000 per event)

• This is our top-level sponsorship option that fully maximizes your visibility and investment. For EACH event, we will provide IBM with the following:
• This option provides naming rights (for example, “CDO Summit, presented by IBM Analytics”). Your logo and this branding will be included on the header file on top of all pages on the city websites, the partner pages, all on-site banners and signage, all marketing materials, and every CDO Club employee’s email signature files in the months leading up to the event
• Guaranteed “Industry Exclusivity” within industry
• This is the only sponsor level that provides contact details (including email address) for all event speakers & attendees
• Welcoming role for your company’s executive in main General Session
• Two (2) premier speaking opportunities: One Keynote; and one Moderator or Panelist (a $60,000 value)
• Ten (10) All-access summit passes for your firm or industry clients, prospects, or guests (value = $15,000)
• Ten (10) CDO CLUB PLATINUM 1-year memberships (a $15,000 value)
• One (1) CDO ACADEMY dedicated webinar + blog post + emailer (a $12,000 value)
• One (1) CDO COMMUNITY dedicated emailer + blog post (a $2,500 value)
• All-access passes include all keynotes, panelists, meals, entertainment, and networking
• Table in high traffic location for full event with power and wireless internet
• Two (2) exhibit hall passes for your employees to staff your Table
• 360-degree Premium Branding package across the entire CDO Summit
• Top-line, premier display of your company logo on website, on-site, on stage, on screen, in emails
• Includes marketing insert in Official Summit show tote bag
• One (1) dedicated press release, minimum five (5) emails prior to event
• Minimum fifteen (15) tweets before/during/after event recognizing sponsorship

CDO Summit: Custom Relationship-building Activities (USD $30,000 per event)

This package includes the curation of 1:1 meetings, guaranteed introductions to select speakers and delegates, and facilitated discussions per event. Reflects custom arrangement of individual interactions with approximately two dozen (24) client-targeted key prospect decision-makers per event.

OPTIONAL: Total Online Engagement Campaign (USD $2,490 per week)

This optional package provides sponsors with an opportunity to broaden their reach beyond the physical event itself, to our extensive network of over 5,000 registered CDO Club members, our targeted 20,000-person email list, and our active and engaged social media audience with more than 21,000 Linkedin Connections, over 100,000 Twitter followers (@BeTheMedia) and (@CDOSummit) and 1,000,000+ cumulative views on our YouTube channel.

Sample emailers and blog posts that we have done for IBM in the past include:

• July 2017
  • 7/28/2017: Blog Post: IBM’s Dr. Inderpal Bhandari Named U.S. Chief Data Officer of the Year 2017 by CDO Club and emailer

• December 2016:
  • 12/19/16: Steve Abrams of IBM Watson at our 2015 NYC CDO Summit in our 2017 CDO Predictions emailer
  • 12/09/16: Kevin Eagan at the top of our CDO Club 7-year anniversary emailer

• November 2016: As an IBM Insider, CDO Club CEO David Mathisoon covered the WoW event in Vegas, which we promoted as follows:
  • 11/29/16: Emailer: African Digital Summit which includes photos and links to the IBM panel.
    • Note: This emailer links to the blog post: IBM Watson and the Rise of the Citizen Analyst
  • 11/22/16: Emailer: Chief Digital Officer JOBS Update which includes photos and links to the IBM panel.
  • 11/17/16: Emailer: Chief Data Officer JOBS Update which includes photos and links to the IBM panel.
  • 11/10/16: Emailer: IBM Watson and the Rise of the Citizen Analyst with photos and links to the IBM panel.
  • 11/10/16: Blog post: IBM Watson and the Rise of the Citizen Analyst. This links to two CDO Summits where IBMers spoke:
    • 8/16/16: Digital Success Principles with SAP, IBM, City of Boston
    • 8/10/15: How CDOs Can Profit from the Data Revolution with IBM, Bayer, Elsevier, and Harvard which features IBM Watson’s Steve Abrams 2015 NYC CDO Summit panel and video

• September 2016: As an IBM Insider, Mathison covered IBMs “DataFirst” launch in NYC, which we subsequently promoted to our list and Club members with:
  • DataFirst emailer and blog post: “What? Chief Data Officers Surpass Chief Digital Officers?!” September 30, 2016

Combined with the physical summit, this 360-degree Total Online Engagement Campaign gives the sponsor an opportunity to gain mind share prior to and after the event itself, for maximum exposure.

Below we’ve included our Sponsor Portal, which includes more detail on our 7-year history, accomplishments, and endorsements. In one convenient place, we’ve assembled all the information you need to plan and build a compelling business case for participating with the CDO Club and CDO Summit as a sponsor.

We would be happy to address any specific questions you may have, provide additional information, or revise this proposal to suite your needs.

Thank you for the opportunity.

Sincerely,
Bill Crone
Vice President
CDO Summit
+1 919 247-8190
Bill@CDOSummit.com

 

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Sponsor Portal

Why Us  |  CDO Club  |  CDO Summit  |  Demographics  |  Exposure/ROI  |  Sponsors  |  Rate Card  |  Endorsements  |  Contact  |  FAQs

 

Why Us?

Want to connect with C-level digital/data decision makers? Look no further!

The CDO Club (founded in 2011) and CDO Summit (2013) can help you connect with the increasingly influential C-level decision-makers in digital, data, strategy, and innovation:

• The CDO Club is the world’s first and largest C-suite community of Chief Digital, Chief Data, CISOs, and Chief Analytics Officers.
• The CDO Summit has a 7-year history of convening bespoke events, in intimate settings designed for networking.
• Our social profiles include 100,000+ Twitter followers, 18,000 LinkedIn connections, and 1 million+ cumulative views on YouTube.

Taken together, our platform can help you reach this coveted, C-level demographic both online and off, from targeted campaigns to our CDO Club members via our website, blog posts, social media, and email list; to intimate roundtables, meals, and CDO Summits, where you can meet these executives face-to-face.

Find out more below, or go directly to our Rate Card for sponsorship options.

 

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Media And Analyst Coverage

We are one of the LEADING SOURCES for the press and analysts on CDOs, digital transformation, and data-driven culture. We have been quoted by American Banker, CIO .com, CIO Journal, CIO-UK, CMS Wire, CNBC, Computer Weekly, Computerworld, Deloitte, Diginomica, EdTech Magazine, eMarketer, FedTech Magazine, FierceCIO, Financial Times, Forbes, Guardian, Huffington Post, I-CIO, McKinsey & Company, Media Post, MIT Sloan Management Review, VentureBeat, Wall Street Journal, and ZDNet, among others.

See select articles below, and all press mentions in our Media Room.

 

 

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CDO Club: Our Members

Our members include C-suite executives who are responsible for digital transformation and/or data-driven culture at some of the world’s most prestigious organizations. 

You do not have to be a “CDO” to join. Registered members include Chief Digital Officers, Chief Data Officers, Chief Data Scientists, Chief Analytics Officers, CIOs, CTOs, Chief Marketing Technology Officers, CMOs, CHROs, CISOs, Chief Strategy Officers, Chief Innovation Officers, Presidents, CEOs, and Board Directors/Non-Executive Directors.

Members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events to help them succeed in navigating today’s rapidly evolving, highly complex and competitive digital environment.

One of our most popular features is the monthly CDO Jobs Update for Chief Digital Officers and Chief Data Officers. See all CDO Club membership benefits here.

CDO Club: CDO of the Year

The CDO Club gives the annual “CDO of the Year” award to inspiring digital and data leaders. The award recognizes both Chief Digital Officers (since 2013) and Chief Data Officers (since 2016), in four regions – the US, UK, EU, and Australia/New Zealand.

See select recipients below, and all winners of the CDO of the Year award here.
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CDO Club: Hall of Fame

The CDO Club is the only organization tracking the ‘CDO to CEO career path’ – aka, the Hall of Fame – those CDOs who have become CEO/President or Board Director/Non Executive Director (NED).

Since 2011, more than 100 CDOs have become CEO, a startling statistic considering there are only a few thousand executives who hold that exact title.

See our Hall of Fame page for all those who made this career move, and for more information.

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CDO Summits

We have held CDO Summits in NYC (our 6th year), London (3rd year), Sydney (3rd year), Washington DC, Toronto, Amsterdam, Istanbul, Tel Aviv, and Tokyo. Inaugural cities in 2018 include Monaco, San Francisco, and Singapore. We are open to planning events in other global cities.

Our first London event was held at the BBC, three NYC events were held at Thomson Reuters, one NYC event was held at CNN/Time Warner, and the inaugural Toronto event was held at Thomson Reuters.

For more information on each city Summit, click on the links below, or click here to find out more about our upcoming CDO Summits:

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DEMOGRAPHICS

 

Who Attends the CDO Summit?

CDO Summit attendees are as influential as the speakers. The Summit represents the world’s leading executives in digital, data, strategy, innovation, customer experience, and cybersecutiry, both on stage and in the audience.

A spreadsheet listing all speakers and delegates from every CDO Summit to date (title and company) is available here. 

 

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Previous Event Speakers

 

 

 

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CDO Summit Re-Caps

To give you a sense of the format, speakers and attendees at our summits, here are re-caps of some recent events and their websites in Tel Aviv, NYC, Sydney, London, Istanbul, and Amsterdam:

 

 

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Sponsor Impact Report

We provide our partners with targeted reach, impact, and engagement – before, during, and after the Summit itself.

Our Sponsor Impact Reports summarize a campaign’s effectiveness across all media – traditional, mobile, and social. We put the metrics into one report to make it easier to calculate an ROI on your sponsorship. 

The report measures reach from the combined effect of our emailers, blog posts, media coverage, press releases, social media, and Twitter and Google ad campaigns.

For example, see our Sponsor Impact Report for the six months surrounding the NYC CDO Summit on April 29, 2015.

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Our Sponsors

We started the CDO Summit in 2013, and in just four short years, we have attracted some of the world’s most prestigious organizations as sponsors, including Accenture Digital, Accenture Strategy, Adobe, BBC, Bloomberg, EY, Harvey Nash, IBM, McKinsey & Company, and Microsoft, among many others.

Below are some of our 2017 sponsors, or click here to see previous year’s sponsors:

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RATE CARD

 

What Are Your Options?

We have a wide variety of current options, or we can craft a unique proposal to meet your specific needs.

Sponsorship packages are available for the CDO Club, the CDO Summits, or both. 

The most effective strategy combines both options into a strategic, prolonged, multi-channel marketing campaign. The CDO Summits provide intimate, face-to-face connections, while the CDO Club sponsorship gets you beyond the four walls of the event to our thousands of registered CDO Club members, tens of thousands of email subscribers, and our extensive social media platforms.

For maximum global or domestic exposure, we also offer multi-year and multi-city discounts. 

See all sponsorship options on the Rate Card here >

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Endorsements

Sponsoring the CDO Summit / CDO Club will help you build relationships, reach your target audience, and grow your business. 

But don’t take our word for it, see what past speakers, attendees, and sponsors had to say about us.

Check out our Endorsements here. 

“Sometimes a conference comes along that hits the trifecta – hot topic, high-caliber attendees, and stellar location.
The first Chief Digital Officer Summit reached that mark with ease, and I look forward to attending the next one.”
– Eric Hellweg: Managing Director, Digital Strategy/Editorial Director at Harvard Business Review

 

 

“David, here’s a handy C^3 test for conference value: Did I learn at least three new perspectives? Check. Did I meet at least three interesting people? Check. Did I take back at least three relevant pieces of news I can use? Check. Flying colors for the Chief Digital Officer Summit 2013! Thank you so much, and yes, I’d be very pleased to participate next year!”
– Perry Hewitt: Former Chief Digital Officer at Harvard University

 

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Highlights

For more endorsements, see our highlight video reels from select CDO Summits below:

NYC 2016

Amsterdam 2015

Sydney 2016

 

UK 2015

UK 2014

NYC 2013

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Videos

Videos of all CDO Summits keynotes and panels are available for CDO Club Members here (registration required).

Select videos from our NYC CDO Summits in 2013 and 2014 are available on our YouTube channel, including this fireside chat from our 2014 NYC CDO Summit at CNN, featuring Rachel S. Haot, then Chief Digital Officer for NYC:

 

 

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Contact

Meet you on:

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FAQs

If you have questions, we have answers! See our Frequently Asked Questions (FAQ) for more information, or connect with us via the phone number or email above.