“I bought BE THE MEDIA, read the first 3 chapters, and ordered yet another book for my father. I found the book to be innovative, inspirational and simply the most comprehensive look at the implications of new media technology. Now that I’ve finished the book, I’m trying to implement many of the literally hundreds of ideas Mr. Mathison set forth. I’ve never read anything that has so captured the implications of the technological innovations of the last 20 years. Truly excellent work!”

Carl Kustell
Attorney,
Former Congressional Aide, Founder of Contact Media, LLC