“El chief digital officer llegó a las organizaciones en los últimos años para afrontar las estrategias online y su participación está en ascenso. Marketers by Adlatina conversó sobre la tendencia con el especialista número uno.
How Three Digital Leaders Overcame Resistance To Change
“Rather than resist cultural resistance to change, digital leaders at SAP, IBM and CBS encouraged executives at the recent Chief Digital Officer Summit in New York City to understand its root cause and get underneath it. Fair warning: Changing the corporate mindset or culture often takes time and creative thinking.”
More Digital Business = More Chief Digital Officers
“Companies promoted at least 11 chief digital officers (CDOs) to CEO last year. It marks the third straight year more CDOs rose to the top of their organization. David Mathison, CEO of the CDO Club and CDO Summit, shared those numbers with CMSWire after NIKE Inc. promoted Adam Sussman from director of global strategy and […]
Digital Transformation: What Is A Chief Digital Officer?
“David Mathison, who collaborates with many CDOs, explains the role and why it is important. Read this post and watch the video to learn about modern Chief Digital Officers.
Patrick Hoffstetter (Renault) nommé Chief Digital Officer européen de l’année 2015
“David Mathison, le fondateur du CDO Club explique : nous reconnaissons la vision stratégique, le leadership et les compétences de Patrick qui permettent d’enclencher la transformation numérique d’une si grande organisation, dans le monde entier, opérant dans un secteur désormais