Media Exposure

CDO Summit NYC (April 29, 2015)

Executive Summary:

This Sponsor Impact Report measures our sponsor’s exposure from outreach via emailers, blog posts, media coverage, press releases, social media, and Twitter and Google ad campaigns in the six months surrounding the CDO Summit NYC on April 29, 2015:

• Emailers: Between January and April 2015, we sent twenty-four (24) emails to our 1,300+ registered CDO Club members, and tens of thousands of list subscribers.
• Blog posts: Between February 2014 and April 2015, we created a total of 38 blog posts promoting the CDO Summit NYC 2015.
• Media Coverage: On July 14, 2015, we were quoted by MIT Sloan Management Review and Deloitte University Press. Between January 2015 and July 2015, we were quoted in publications and articles from CA Technologies, CIO Journal, Deloitte Digital, eMarketer, FedTech Magazine, FierceCIO, Forbes (3 times), Media Post, and Tech Target.
• Press Releases: In April and May of 2015, our three Press Releases had a total of 61 MILLION potential audience views.
• Social Media: During the Summit, there were 2,029 posts, resulting in a whopping 41 MILLION social media impressions.
• Twitter Ad Campaign: In April and May 2015, our Twitter ad campaigns resulted in 268,000 impressions and almost 4,000 engagements, with an average engagement rate of 1.43%.

See more detail below:

Emailers:

Between January and April 2015, we sent twenty-four (24) emails to our 1,300+ registered CDO Club members.

These emails were then sent to our extensive database of tens of thousands of digital and data leaders, including Chief Digital Officers, Chief Data Officers, Chief Analytics Officers, CIOs, CTOs, CMOs, Chief Marketing Technologists, and Chief Information Security Officers (CISOs).

All speakers and attendees of the CDO Summit NYC 2015 also received these emailers.

Each email included a logo, a link, and/or mention of our sponsors.

Click here to view the full list of our emailers for the CDO Summit NYC 2015, and their release dates.

Blog Posts:

Between February 2014 and April 2015, we created a total of 38 blog posts promoting the CDO Summit NYC 2015.

Each blog post included a link, a logo, and/or mention of our major sponsors, Capgemini and Elsevier, as well as other sponsors.

The emailers mentioned above linked to these blog posts, and were sent to our 1,300+ registered CDO Club members.

The emails were also sent to our extensive database of tens of thousands of digital and data leaders, including Chief Digital Officers, Chief Data Officers, Chief Analytics Officers, CIOs, CTOs, CMOs, Chief Marketing Technologists, and Chief Information Security  Officers (CISOs).

All speakers and attendees of the CDO Summit NYC 2015 also received these emailers, linking to these blog posts.

Click here to view the full lists of our blog posts and their release date. 

Media Coverage:

We continue to be an expert source on CDOs to analysts and the press.

On July 14, 2015, we were quoted by MIT Sloan Management Review and Deloitte University Press in “Strategy, not Technology, Drives Digital Transformation: Becoming a Digitally Mature Enterprise,” from their 2015 Digital Business Global Executive Study and Research Project.

Since January 2015, we have been quoted in publications and articles from CA Technologies, CIO Journal, Deloitte Digital, eMarketer, FedTech Magazine, FierceCIO, Forbes (3 times), Media Post, and Tech Target, among others.

Here is a link to our Media Room which displays articles from accredited media sources that have mentioned or included the CDO Summit or the CDO Club.

Press Releases:

In April and May of 2015, our three Press Releases resulted in a total of 61 MILLION Potential Audience views.

See the breakdown of all the results below:

“I think you’ll see a rich variety of companies that have read your release, – from various units of Capgemini to the New York Times to Staples. It is one of the more interesting results I’ve ever seen.” – Dan Janal, PR Leads

Take a look at the breakdown of statistics below.

Click to view the Press Release and click on the link below to view an in-depth version of each statistic listed.

Social Media Exposure (tracked by IBM Watson via Mutual Mind):

A whopping 41 MILLION social media impressions were made during the Summit, with a total of 2,029 posts that mentioned the CDO Summit NYC or included our Twitter hashtag #CDOSummitNYC.

Click to see the Campaign Summary PDF provided by Mutual Mind.

This summary includes the number of brand mentions and a breakdown of data sources and positive and negative sentiments between April 12, 2015 and May 23, 2015.

“With a crowd that size, I have never seen so many posts come through in one day! Also, never seen such a well presented and compiled tweet sheet.” – Matthew Denning: Marketing Event Specialist, IBM

“Congratulations to everyone on a hugely successful CDO Summit event this week in NYC. Thank you very much for allowing us the opportunity to install the IBM Engagement Center powered by MutualMind on the IBM Cloud. It was honor to not only allow attendees the ability to visualize the social activity in real time, but to help perpetuate the conversation far beyond the walls of the meeting space.” – Tony Edwards, Mutual Mind

Click on the images below to enlarge:

 Twitter Ad Campaign

For the CDO Summit NYC 2015, we created Twitter Ad Campaigns consisting of four different tweets.

Two of these tweets pointed to nyc.cdosummit.com and all of them used #CDOSummitNYC.

See the stats below for the amount of impressions and tweet engagements for each tweet.

Below is a bar graph of the total amount of impressions from the above Twitter Ad Campaign.

Along the top you can also see the summary of all engagements and the conversions from this campaign.