Speakers Include:

Date: Wednesday, May 27, 2020 Time: 1:00PM EST Duration: 60 Minutes

Customer experience matters now more than ever. And with the data and technology to enable truly personalized, “segment of one” experiences, the pressure is on to give customers what they really want: the right experience at the right time, on the right channel, tailored just for them.

On the heels of IBM iX’s recent research in partnership with Forrester to explore how brands are prioritizing—and delivering—personalization, we’ll share how companies can chart their path to powerful personalization strategies.

Join us for a glimpse into what the future holds for marketers seeking to unlock the holy grail that is true, end-to-end personalization. 

IBM and the IBM logo are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide.