“At the recent CDO Summit, presenters invoked the name of the London-based luxury brand in three separate sessions. One example trotted out by HBC Digital’s Burgess is the radio frequency identification (RFID) tags and labels Burberry attaches to or embeds into products.

“Chief digital officers take home the most digital marketing dough with a salary increase of 7.5% and a range between $156,000 and $301,000, according to a new report from the recruiter Mondo.

“The CDO Club is the world’s first and largest community of 1000+ C-suite digital leaders. CDO Club founder David Mathison predicts that the number of CDOs worldwide is expected to grow from 50 in 2010 to more than 2000 in 2015.

“”I recently had the opportunity to participate in the “CDO Summit,” hosted by the CDO Club and Capgemini Consulting. While the CDO in this case meant Chief Digital Officer, I noticed some of the speakers had “Data” in their titles, suggesting a close alignment with CDO as Chief Data Officer as well.”