As head of digital globally, Carl oversees the growth and innovation of MEC’s digital business globally encompassing social, mobile, programmatic, search and all forms of content.
Prior to joining MEC in 2013, Carl spent 13 years at Digitas, where he led the Global Media practice comprised of over 500 professionals in seven domestic and international offices, and worked with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, Taco Bell and eBay. Previously, he served as Senior VP of Media Services at Wunderman for 16 years, managing all direct marketing activities for clients including Ford, Citibank, American Express and AT&T.
A leading industry player, Carl is frequently quoted in the press on his views on the future of marketing and media.
He also serves on the advisory boards of a select number of digital venture groups and is a consultant for GLG, Guidepoint and Pacific Crest, and is also a board member of NextMark. In 2009, Carl was elected to the Ad Club of New York Executive Board of Directors and serves as its lead for Im’part, which since its inception has raised over $10MM (US) in scholarships, training and education of diversity talent in the Marketing and Communications fields.
Carl is a graduate of Fairleigh Dickenson University. He resides in New Jersey with his wife and
two daughters.