Chick Foxgrover leads the outreach to digital and technology professionals in advertising, focusing on the discovery of important advances in digital marketing technology and practices. He also develops digital strategy for the 4A’s, overseeing the management of the association’s important knowledge assets, and serves 4A’s members with digital insights and best practices consulting. In 2010, Chick brought together the expanding community of creative and digital technologists with the creation of the 4A’s Creative Technology Committee and in 2011, spearheaded the launch of CreateTech, the premier annual conference focused on the rapidly advancing field of creative technology. Chick also speaks at other technology conferences and works with technology and future-oriented organizations on behalf of the association and the industry.