There are over 2B people connected to the internet today, and what they do online is changing our lives – and our world – faster than at any time in history. But how can your business turn what appears to be chaos and uncertainty into a path to growth and profit?You talk to a prophet, that’s how. We happen to have one.
David Shing is AOL’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it.
Shing has spent most of his adult life in the digital world, working for creative companies both large and small. He served as AOL’s European Head of Media and Marketing before taking on his current mantle.
Engaging, witty and refreshingly candid, Shing provides both historical perspective and current context as he lays out his vision of the brave, new world of marketing to come – one he believes will belong to those willing to embrace change and take risks now, and that he dearly hopes will suck a great deal less than it does at the moment.
The opportunities are incredible. The rewards are real. And Shing’s here to show you the way. That, after all, is what prophets do.