Greg Daniel is Chief Digital Marketing Officer for Nielsen. Since joining Nielsen in 2012, Greg has focused on developing and implementing innovative marketing and communication strategies across digital channels globally, including web, mobile and social, to expand Nielsen’s digital reach and create exceptional audience experiences.

Prior to Nielsen, Greg spent over 17 years at American Express, where he held a number of senior leadership positions across varied business units, including American Express Interactive and Digital Investments. Greg was also Head of Marketing and Product Development for American Express’ Global Prepaid division and Vice President of Marketing and Product Development for American Express Card Services.

Before joining American Express, Greg was a consultant in the Consumer and Industrial Products Group at Andersen Consulting.

Greg received an MBA in Marketing from New York University’s Stern School of Business and a BA in Political Science from Tufts University