Tag Archives: “Chief Marketing Technologist”
KaterinaMarkov_CDOSummit

Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit

“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel. Maggiore was one of four prominent digital executives discussing the pitfalls […]

1 Comment Continue Reading →
David Payne: Gannett Co. Inc., CDO Summit 2013

Chief Digital Officer David Payne: Gannett Breaks New Ground by Revamping USA Today’s Digital Platform (VIDEO)

“Innovation only happens if you are pissed off…it has to be driven by a passion for fixing something.” That’s the view of David Payne, SVP and Chief Digital Officer at Gannett Company, explaining what spurred him to take on the risk of completely revamping USA Today’s digital presence. Payne talked about that overhaul, as well […]

3 Comments Continue Reading →
Bill Campbell: SVP, Digital Business, Global Digital Business Group, Universal Music Group

Music Execs Share Digital Strategies at Chief Digital Officer Summit (VIDEO)

The recorded music industry was the first media business to be disrupted by the digital revolution. And it was hit hard. In 1999 the industry’s global revenue was $38 billion, but by 2012 that number had fallen to $16.5 billion. Yet, recent news for the industry is good. In 2012, revenues for the music business […]

2 Comments Continue Reading →
Angela Wei: Chief Digital Officer at Arnold NY

Advertising Agency Chief Digital Officers Guiding Clients to a Digital Future (VIDEO)

A full 40% of all the Chief Digital Officers (CDOs) identified in the 2013 CDO Talent Map work in the advertising industry—more than any other sector. Why are CDOs so highly represented there? The answer to that intriguing question—and many others—was provided by four panelists from the advertising industry at the 2013 CDO Summit panel […]

2 Comments Continue Reading →
Daniel Heaf: Chief Digital Officer at the BBC

“PBS quality with a YouTube sensibility” – Broadcasting Chief Digital Officers share digital strategies (VIDEO)

“We want our digital studio to produce PBS quality—with a YouTube sensibility.” That’s the goal of Jason Seiken, founder of PBS Digital Studios and one of the digital broadcasting executives attending the first Chief Digital Officer (CDO) Summit held at Thomson Reuters world headquarters at 3 Times Square in New York City in February 2013. […]

2 Comments Continue Reading →

SIGN UP FOR UPDATES: