Tag Archives: Bartle Bogle Hegarty

Top Advertising Tips for Chief Digital Officers: “You can’t annoy people into liking you.”

No question about it: The advertising sector has been at the forefront when it comes to digital transformation. Last year, a whopping 36% of Chief Digital Officers were in the Advertising sector, according to research conducted by The CDO Club. The next sectors with the most CDOs, Media and Publishing, had approximately just 18% each. […]

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CDO Club Holds First-Ever U.K. Chief Digital Officer Summit

The CDO Club held the first-ever U.K. Chief Digital Officer Summit in London, England, on October 29, 2014. The Summit, which sold out weeks in advance, was presented by Accenture Digital and hosted by the BBC Worldwide. The U.K. Chief Digital Officer Summit addressed the challenges and opportunities arising from digital, social, and mobile media. […]

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