Steve Rubel is Chief Content Strategist for Edelman – the world’s largest public relations firm.

In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm’s Executive Committee as well as its clients.

While with Edelman Rubel has served in a number of senior advisory roles. He helped evolve both the firm’s thinking and strategy around the rapid advance of social media and, more recently, disruptions in the broader media landscape.