Alon Waks leads the Product Marketing and Go-To-Market teams at LivePerson. His organization drives all messaging, positioning, enablement as well as product/market launches and program management across the company. Alon has a vast experience in B2B Marketing, Product Management, GTM and consulting. Prior to LivePerson, Alon led Product Go-To-Market for all Avaya businesses; he oversaw a team that drove all applications and contact center roadmap, enablement, training, channel management and technical marketing globally. Alon previously led the Avaya core solutions marketing, driving a redefinition of the business communication space. He has a rich background in IT consulting, Business Intelligence and project management, working worldwide with enterprise customers Line of Business, IT and marketing. Alon holds a dual degree from Tel Aviv University and a MBA from Duke University.