“We’ll see more digital marketing professionals emerge as leaders in their organizations. A good example is Linda Boff at GE. She was previously Executive Director, Global Digital Marketing, and was recently promoted to CMO. Expect to see more widespread adoption in the F-500 of titles reflecting this trend, such as Chief Marketing Technologists, Chief Digital […]

CDO Turkey Presents “Leaders of Digital Transformation” Summit, Sponsored by Samsung Turkey
“CDO Turkey Danışma Kurulu Üyesi, TÜBİYAD Başkanı ve EuroCIO Yönetim Kurulu ÜyesiAli Malaz’ın evsahipliğinde Türkiye’ye gelen ve tüm dünyada CDO hareketinin başlatıcılarından biri olarak kabul edilen CDO Club kurucusu David Mathison’ın da konuşmacı olarak yer aldığı etkinlikte; CDO Turkey İcra Kurulu Başkanı Bülent Kutlu moderatörlüğünde “Türkiye’de Dijital Değişimin Yol Haritası” başlıklı bir panel de gerçekleşti.

Renault’s Chief Digital Officer Patrick Hoffstetter Named First EU Chief Digital Officer of the Year 2015 by CDO Club
NEW YORK, Nov. 4, 2015: Patrick Hoffstetter, Chief Digital Officer at Renault and Director of its Digital Factory, was today named the first-ever EU Chief Digital Officer of the Year 2015 by the CDO Club, the world’s first and largest community of C-suite digital leaders. Hoffstetter was announced as the recipient of the award during […]

Renault Chief Digital Officer Patrick Hoffstetter to keynote CDO Summit Amsterdam
Imagine a checklist of the biggest challenges a Chief Digital Officer can face. Renault’s Patrick Hoffstetter has been dealing with all of them since becoming CDO at the French automaker in 2011: Bringing innovation to a 116 year-old legacy organization Implementing digital transformation to a worldwide network of 120,000 employees Staying competitive in a sector […]

Finding The Needle In The Big Data Haystack at the Chief Digital Officer Summit Amsterdam
Big Data. Just as digital transformation did a few years ago, this term inspires both dread and promise in organizations today. Shockingly, more data has been created in the past few years than the entire previous history of the human race, reported Sintef. The “dread” comes from the fact that less than 0.5% of all […]