Just as music lovers are fans of performers and not of their music label, readers are fans of authors, not of their publisher. That point—that the author is the brand or the star—was expressed by Ellie Hirschhorn, Chief Digital Officer of Simon & Schuster, and one of the digital executives on the publishing panel at […]

Data Can Be Source Of Power
“There is an important consequence of this increasing focus on customer data and customer experience, says David Mathison, a New York-based executive search specialist and founder of the CDO Club, a networking organisation for chief digital officers and others in related roles. An understanding of data analysis techniques and approaches is now a must-have skill […]

The Path From CIO To Chief Digital Officer: How To Make It Happen
The articles, reports, and heated conversations are all over the Web: Should CIOs become Chief Digital Officers (CDOs)? Is the CDO replacing the CIO (Chief Information Officer)? Are CIOs willing – let alone prepared – to become CDOs? The fact is, many high-profile CIOs have already become CDOs, such as: Stephen Gillett: Moved from CIO […]

CDO Roadmap For 2014: Craft Strategy, Avoid New-Tool Tsunami
“According to Mathison, ‘To start the New Year off right, the most important thing a new CDO can do is to craft and deliver the digital strategy. This should be a cross-departmental blueprint with input from all key stakeholders. It must include achievable and realistic goals; identification of the tools, resources, capital and team necessary […]

Rise Of CDO Creates Threats, Opportunities For CIOs
“Mathison says Chief Digital Officers can be found in every industry now. He also notes that despite the title implications, the CDO position is a business focused post, not a technical one. These people – if they are successful – will probably be running the show in three to five years. I’ve been surprised at […]