Tag Archives: Accenture Interactive
Michael Buckley
Aug 05

Customer Personalisation and Data: Are You Being Creepy, or Cool? [VIDEO]

Last year two million Australians received a message from melanoma. The deadly skin cancer “liked” and commented on beach or poolside pictures posted by people on social media. It also provided information on identifying and preventing melanoma. Melanoma, in this case, was actually an algorithm developed by agency GPY&R. The goal was to raise awareness […]

Leave a comment • Continue Reading →

SIGN UP FOR UPDATES:

Yes, sign me up! By submitting this form, I agree and consent to receive emails from Innovation Exchange LLC (IXL), the corporate entity for the CAIO Summit/Club, CDO Summit/Club, and Web3 Summit/Club. I understand and accept that IXL may use my personal data as described in IXL’s Privacy Policy. I may opt-out and withdraw my consent at any time via the unsubscribe link at the bottom of every email.