“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel […]
Tag Archives: “Angela Wei”
Advertising Agency Chief Digital Officers Guiding Clients to a Digital Future (VIDEO)
A full 40% of all the Chief Digital Officers (CDOs) identified in the 2013 CDO Talent Map work in the advertising industry—more than any other sector. Why are CDOs so highly represented there? The answer to that intriguing question—and many others—was provided by four panelists from the advertising industry at the 2013 CDO Summit panel […]
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