NEW YORK, NY September 3, 2013: Today, Chief Marketing Officer Lisa Arthur posted an article on Forbes.com entitled, “Why You Should Consider Hiring A Chief Digital Officer, And Why Now,” that explained why this position is so critical for many organizations right now: CDOs are digital-savvy, business-driven leaders who have what it takes to transform […]
Tag Archives: CDO Talent Map 2013
Chief Digital Officer: Hot new tech title or flash in the pan?
NEW YORK, July 29, 2013 (via Computerworld) – There’s a new C-level executive — the Chief Digital Officer (CDO) — in the boardroom, charged with ensuring that companies’ massive stores of digital content are being used effectively to connect with customers and drive revenue growth […]