“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel. Maggiore was one of four prominent digital executives discussing the pitfalls […]
Tag Archives: CEO
Chief Digital Officer David Payne: Gannett Breaks New Ground by Revamping USA Today’s Digital Platform (VIDEO)
“Innovation only happens if you are pissed off…it has to be driven by a passion for fixing something.” That’s the view of David Payne, SVP and Chief Digital Officer at Gannett Company, explaining what spurred him to take on the risk of completely revamping USA Today’s digital presence. Payne talked about that overhaul, as well […]
Music Execs Share Digital Strategies at Chief Digital Officer Summit (VIDEO)
The recorded music industry was the first media business to be disrupted by the digital revolution. And it was hit hard. In 1999 the industry’s global revenue was $38 billion, but by 2012 that number had fallen to $16.5 billion. Yet, recent news for the industry is good. In 2012, revenues for the music business […]
Chief Digital Officers Share Digital Publishing Strategies at 2013 CDO Summit (VIDEO)
Just as music lovers are fans of performers and not of their music label, readers are fans of authors, not of their publisher. That point—that the author is the brand or the star—was expressed by Ellie Hirschhorn, Chief Digital Officer of Simon & Schuster, and one of the digital executives on the publishing panel at […]
The Path From CIO To Chief Digital Officer: How To Make It Happen
The articles, reports, and heated conversations are all over the Web: Should CIOs become Chief Digital Officers (CDOs)? Is the CDO replacing the CIO (Chief Information Officer)? Are CIOs willing – let alone prepared – to become CDOs? The fact is, many high-profile CIOs have already become CDOs, such as: Stephen Gillett: Moved from CIO […]
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