Can businesses take lessons about social media from politicians and celebrities? Yes, they can—and they should. People in politics and global entertainment are on the front lines in the strategic use of social media. Here at the CDO Club we have been fortunate to have leaders from both worlds share their social media secrets during […]
Tag Archives: Entertainment
Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit
“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel. Maggiore was one of four prominent digital executives discussing the pitfalls […]
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