Tag Archives: Russell Marsh
BridgetTreacy_Hunton-Williams_CDOSummit_2015London_1
Dec 03

5 Ways Chief Data Officers Can Balance Big Data Initiatives with User Consent [VIDEO]

Arguably the biggest trust issue facing organizations today in the wake of digital transformation and big data initiatives is how users’ data is used. A 2014 TRUSTe consumer data privacy study showed that 92% of US internet users are worried about online privacy, and 89% actively avoid doing business with companies they feel do not protect their data privacy. […]

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