Tag Archives: BBC Worldwide

How Chief Digital Officers can use Storytelling for Successful Content Marketing – with Top Gear, Dr. Who, and the BBC

“Great brands are the same as great stories,” said Amanda Hill, Chief Brands Officer at the BBC Worldwide, at a keynote presented at the inaugural U.K. CDO Summit at the BBC in London, England, on October 29, 2014. The BBC has told engaging stories for the last 90 years. Yet the conversation has been purely […]

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Unholy Matrimony: 5 Ways Chief Digital Officers Can Mix Content and Commerce [VIDEO]

“There has always been a separation of church and state between content and commerce,” said Shane Norman, Chief Digital Officer at Douglas Shaw & Associates. He made his remarks at the “Content and Commerce: Natural Partners or a Shotgun Marriage?” panel held at the inaugural U.K. Chief Digital Officer Summit at the BBC in London, […]

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CDO Club Holds First-Ever U.K. Chief Digital Officer Summit

The CDO Club held the first-ever U.K. Chief Digital Officer Summit in London, England, on October 29, 2014. The Summit, which sold out weeks in advance, was presented by Accenture Digital and hosted by the BBC Worldwide. The U.K. Chief Digital Officer Summit addressed the challenges and opportunities arising from digital, social, and mobile media. […]

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Top 10 Customer Engagement Tips from Ad Agency Chief Digital Officers

“Arguably, advertising has always been about content and storytelling. It’s just that that story and its format, which was once a static 15 or print campaign, is actually now part of a larger interactivity ecosystem,” said Angela Wei, Managing Director at Agency (Milk Studios), and moderator at “The Consumer Journey: From Innovation to Activation” panel […]

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The Top 10 Ways for Chief Digital Officers to Dominate PR [VIDEO]

Gone are the days when companies could succeed in engaging their audience with the blunt equivalent of a megaphone. Billboards and press releases have become expensive background noise when compared to the numerous, innovative ways a company can deliver its story and content using digital engagement. The CDO Club brought together some of the leading […]

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