“Two weeks ago I started a summer internship at an international organization that works with the UN and the Congress. The goal is to introduce the organization to the social media sphere and strengthen its presence in the web. When I started to write the communications strategy for them I used BE THE MEDIAto come up with ideas. Let me tell you: It was really helpful!! The section about blogs in your book helped put it in plain words so they can understand how an organization can approach blogging for the first time. Right now, I have Be The Media at the office as a reference book for this project.”

Jose Bayona
Freelance journalist