“The majority of digital strategy has traditionally been focused on driving short term sales,” says Joris Merks-Benjaminsen, Head of Digital Transformation at Google and author of Online Brand Identity. “You can’t lead a company with short term focus, particularly not in a world of exponential change.” It’s clear that digital transformation is a long-term, strategic […]
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Fast Forward to Being Digital: A Strategic Guide for CDOs
By Bruno Berthon: Global Managing Director Cross Industry Strategy, Accenture Strategy at Accenture It is one thing to acknowledge that digital technologies create new threats and even more opportunities. It is quite another to be sure that you have the right digital strategy in place to ride that wave of uncertainty. Business leaders across the world […]
Avoiding Ashley Madison: Balancing Big Data Initiatives With User Security and Consent
Arguably the biggest trust issue facing organisations today in the wake of digital transformation and big data is how users’ data is used. A 2014 TRUSTe consumer data privacy study showed that 92% of US internet users are worried about online privacy, and 89% actively avoid doing business with companies they feel do not protect […]
Chief Digital Officer Sean Cornwell to keynote on “Insights and Learnings from Travelex’s Transformation” at the U.K. CDO Summit
Chief Digital Officer Sean Cornwell will keynote on “Insights and Learnings from Travelex’s Transformation” at the 2nd annual U.K. CDO Summit on 7 October 2015 at 30 Euston Square in London. To hear his keynote, register now. In February 2014, Travelex, the world’s largest foreign exchange bureau, sealed its commitment to digital transformation by hiring their first-ever Chief Digital Officer. Travelex […]
‘Transformer In Chief’: The New Chief Digital Officer
“While the position isn’t exactly new, what’s required of the average CDO is. Gone are the days of being responsible for introducing basic digital capabilities and perhaps piloting a handful of initiatives. The CDO is now a “transformer in chief,” charged with coordinating and managing comprehensive changes that address everything from updating how a company […]
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