Chrysi Philalithes
Chief Digital Officer
(RED)

Recognized as one of The Guardian’s “50 Women to Watch” and in Dell’s 2012 #Inspire100 list as a world changer, Chrysi is a social entrepreneur who sits at the intersection of cause, creativity and commerce.

Chrysi has led digital and marketing campaigns at (RED) since 2009. Founded by Bono and Bobby Shriver, (RED) helps fight AIDS in Africa by partnering with iconic brands such as Apple, Coca-Cola & Starbucks. To date, over $240 million has been raised & 14 million people impacted through (RED) supported programs. (RED) has been recognised as being “in a league of its own when it comes to social media following” and is the first non-profit with over 1 million on both Facebook and Twitter.

Prior to (RED), Chrysi was a founding member of Espotting, Europe’s first search marketing network. As VP Global Marketing & Communications, Chrysi helped grow Espotting to 250 people across 8 markets before selling the company for around $200 million.

Chrysi is currently on the Advisory Councils for Station to Station, Invisible Children and WIE – Women, Inspire, Enterprise – an organisation that is focused on fostering women leaders.

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