Big Data.

Just as digital transformation did a few years ago, this term inspires both dread and promise in organizations today.

Shockingly, more data has been created in the past few years than the entire previous history of the human race, reported Sintef.

The “dread” comes from the fact that less than 0.5% of all data is ever analyzed and used, reported the MIT Technology Review.

The “promise” is that all this new information, gleamed from mobile apps, browser cookies, retail purchases, Google searches, and everything in between, can revolutionize how a business operates.

In short: correctly using this data can be massively profitable.

Baseline Magazine reported that for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 million in additional net income.

McKinsey found that retailers who successfully use big data can increase their operating margins by as much as 60%.

As the CDO Club and others have previously reported, this has resulted in a tidal wave of big data jobs, rivaling the succession of Chief Digital Officer hires.

So how does an organization or Chief Data Officer find the proverbial needle in the big data haystack, and leverage actionable information from the mountains of data we acquire every day?

To find out, be sure to attend the “Finding the Needle in the Big Data Haystack” panel at the upcoming CDO Summit Amsterdam on November 4^th, 2015 at the Conservatorium Hotel.

Panelists include:

• David Mathison (moderator): CEO at CDO Club/CDOSummit
• Paul Suijkerbuijk: Chief Data Officer at Govt of the Netherlands
• David Dunne: CEO of Velocidi
• Daniel Raskin: VP of Marketing & Strategy ForgeRock

These experts will reveal how to mine and leverage user and internal data to make informed, data backed decisions across any organization.

Just as important as having information, is know which information to use and how. Because a decision backed by faulty or irrelevant data can be just as, or even more, damaging than a “gut decision.”

With less than two weeks until the Summit, seats are filling up fast. Don’t be left out of this important discussion:

Reserve your spot at the CDO Summit Amsterdam today.

Join us at the Conservatorium Hotel for the E.U. CDO Summit November 4, 2015

If you are tasked with understanding what digital leaders must do in order to succeed in almost any industry, the best place to learn more is at the CDO Summit.

Register today for the Sydney CDO Summit on 01 March, 2016, presented by Accenture Digital.

Also sign up now to lock in our Super Early Bird Discount for NYC in April 2016, and Toronto in July 2016.

Reserve your place now:

The CDO Summit is the “must-attend” digital event of the year. The 2013, 2014 and 2015 CDO Summits received stellar endorsements from dozens of speakers and attendees alike:

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Chief Digital Officer
Hogrefe Publishing Group
Chief Digital Officer

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Chief Digital Officer
The CDM Group
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AIESEC
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CMO & SVP Digital
Alex and Ani

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