From Insights to Engagement:
Using Data Analysis to Drive Deeper Customer Engagement

David Mathison (Moderator): Curator, CDO Summit; Founder, CDO Club
Ganesh Bell: Chief Digital Officer & GM, Commercial Software & Analytics at GE
Greg Daniel: Chief Digital Marketing Officer at Nielsen
Ben Edwards: VP, Global Communications and Digital Marketing at IBM
Carl D. Marci, MD: Chair & Chief Science Officer at Innerscope Research

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