Katerina Markov
Head of Global Innovation
Atom Factory

As Head of Global Innovation at Atom Factory, Katerina leads digital strategy & high-level technology partnerships for Atom Factory’s artists (Lady Gaga, John Legend, Mindless Behavior, Greyson Chance), brands and investment portfolio companies.

Prior to Atom Factory, Katerina served as the Global Lead of Digital Innovation at Universal Music Group, where she started as the Senior Business Development Advisor to the Chairman & CEO.

Previously, Katerina was an advisor to the CEO of Shine America (owner of Reveille Studios) where she helped Shine develop a strategy around building digital brands for their key television properties (shows such as the Office, The Biggest Loser, MasterChef etc).

Katerina came to Shine from FOX Audience Network (FAN), a start-up within News Corp’s Digital Business, where she played a key role in business strategy & operations.

Katerina began her career as an Investment Banker at Lehman Brothers with a focus on M&A and strategic advisory in the Global Gaming & Lodging Business.

Katerina studied at Brown University in Providence, Rhode Island, where she graduated with a degree in Applied Mathematics – Economics.

Katerina serves on the advisory board of several startups and foundations.


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