Last year two million Australians received a message from melanoma. The deadly skin cancer “liked” and commented on beach or poolside pictures posted by people on social media. It also provided information on identifying and preventing melanoma. Melanoma, in this case, was actually an algorithm developed by agency GPY&R. The goal was to raise awareness […]
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Inaugural Sydney Chief Digital Officer Summit Sells Out!
Organizers for the inaugural Sydney CDO Summit, presented by Accenture Digital, have announced that sales have exceeded expectations and that the event, hosted at the UTS Business School in Sydney on 1 March 2016, has completely sold out of tickets. Attendees at the CDO Summit will learn how to focus zealously on improving the customer experience, build and […]
Creepy Versus Cool: Striking the Right Balance in Customer Personalisation
In the mid-1990s, it would have been unheard of to have your location tracked by military satellites. Today, this happens around the clock with smartphone GPS and a host of location-based mobile services. It would have been equally odd that a high school acquaintance that you hadn’t seen in 10 years knew the details of […]
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